Introduction to the APRC

APRC has established in 2009 during first annual conference, which held on Sydney city of Australia. It has 11 member associations of 10 countries of the Asia and the Pacific region. It aims to further promote the development of Asia-focused marketing research technologies and insights through creating additional opportunities for cross-border exchanges amongst marketing research associations and communities within the Asia Pacific region.

To enable the above aim, the APRC has created an annual Asia Pacific Research Conference that will leverage the regional conference held by research associations in the region. Each representative country of the APRC is to take a turn to host the Asia Pacific Research Conference.

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